breakfastinbates.com

so great britain has decided to scare its smokers into sensibility with oh-so scary graphic images on ciggie packs. the usual ’smoking will kill you, rot your teeth, clog your arteries, kill your babies’ approach has been long adopted in thailand, australia, brazil, canada, india, new zealand, singapore, venezuela, and uruguay.

cigarette prices in malaysia have more than doubled in the past decade, the little increments spread over time desensitised these nicotine addicts and bred a new ambivalence to price hikes to complement the indifference to health risks.

will a similar approach here deter smokers and first-time adopters? are consumers unaware of the dangers and long-term complications? what would prompt smokers to go cold turkey or at least cut back?

maybe we’ll find the answer, hopefully in this chain smoker’s lifetime.