it’s not your commercial bank. it’s not your typical financial services. it’s not your usual bank tvc. as the prime minister himself said, local entrepreneurs setting sights outside malaysia should look up exim bank. for all sorts of businesses plus the kitchen sink. no business too small, no ambition too big.
now that everyone else is trying to paraphrase 100plus’ signature line “outdo yourself”, the team has cracked yet another one. nothing great is ever achieved without perspiration… love pain… love sweat.
the smooth honda civic was (re)launched with a facelift and the bates141 team orchestrated the show from ground up: event activation, media launch, print ads, advertorial and this sleek tvc (choice of cool sound design over soppy music definitely gave it that extra edge). nice. Read the rest of this entry »
amidst running about pretending to look busy while bumming free drinks off the production house, the team managed to churn out a fairly decent tvc. if we do say so ourselves.
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