the world we live in is a scary place.
but the world wide web is just downright freaky.
few individuals have experience the true destrucitve power of the digital mob, and they’re still recovering from the shockwave of the “human flesh search engine”.
despite its name, it isn’t some cannibalistic online retish ritual, rather a transliteration of “human-powered search engine”.
in 2007, a beijing woman leapt to her death after discovering her husband’s extramarital affair. the mob chinese netizens who were following her saga sprang into action to expose the villian who drove her to suicide and to mete out justice.

with pitchforks and torches in hand, they tracked down her husband – a saatchi & saatchi executive – uncovered and posted his personal details online, protested outside his office and smote him with the furious anger of thousand angry cyber vigilantes. he ended up losing his job.
this hive of digital intelligence has also dealt with Gao Qianhui for her rantings on the Sichuan earthquake, the kitten killer of hangzhou and grace wang the “free tibet” traitor just to name a few.
the phenomenon is one belonging uniquely to china. news spreads like wildfire (sometimes within mere hours), gathering speed and numbers as it goes along, recruiting slueths and experts (the hangzhou case was solved largely thanks tourism experts who identified the location where the video was filmed) and infecting everyone with similar moral outrage. many sources credit this to their giant online population which stands at over 250 million and confucius teachings to take matters into their own hands.
think of the “human flesh search engine” as a swarm of fire ants that devours everything in its path, stripping away anonymity in your online haven where you used to be able to say and do anything you liked.
so if you’re planning to arouse anti-chinese sentiment on the web, don’t. just don’t.
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